How AI in marketing is changing the landscape for marketeers
The world is currently experiencing a deeply disruptive force, one that we have not seen in our lifetime. As marketers, we are no strangers to innovation and changes but the introduction of generative AI is set to redefine the contours of our industry and society . When we consider the impact of AI on traditional marketing roles, it's not merely about automation replacing manual tasks but it is also redefined as marketing professionals. AI can be used to improve many tasks that involve complex problem-solving and decision making. When we talk about AI in marketing, we are probably thinking about machine learning. Machine learning is a branch of AI that uses algorithms to teach computers how to acquire knowledge and take decisions based on that knowledge. In marketing, AI is being used in combination with these technologies to innovate and create smart marketing strategies. Marketing tactics are continually changing in the modern digital era to stay up with the constantly
